1.Listen to part of a lecture in a business class.
2.Okay. So we have been discussing how companies use advertising to help sell their products.
好的。所以我们一直在讨论公司如何使用广告来帮助销售他们的产品。
3.Now although advertisements can benefit companies, there are people who are critical of advertising because of certain environmental problems it can cause.
现在,尽管广告可以使公司受益,但也有人因为可能导致的某些环境问题而对广告产生批评。
4.So let's talk about two ways advertising can be seen to negatively affect the environment.
那么让我们来谈谈两种可以看到广告对环境产生负面影响的方式。
5.One way is by wasting natural resources, like trees, by advertising to consumers who do not have a need for the product or service.
一种方法是通过向不需要产品或服务的消费者广告宣传,像树木一样浪费自然资源。
6.The advertisement is irrelevant or useless for them.
广告对他们来说是无关紧要的或毫无用处的。
7.For instance, a piece of mail I got advertising a kitchen renovation service.
例如,我收到了一封邮件,里面刊登了厨房翻新服务。
8.A whole big booklet, lots of paper, about different ways to remodel your kitchen:
一本很大的小册子,大量的论文,讲述了改造厨房的不同方式:
9.changing the floors, adding new cupboards or appliances, but this was all a lot of wasted paper, wasted trees because I don't even own my place.
改变地板,增加新的橱柜或者电器,但是这都是纸张浪费,浪费了树木,因为我甚至没有自己的房子。
10.I rent an apartment.
我租了一间公寓。
11.So a kitchen renovation service is irrelevant to me.
所以厨房装修服务与我无关。
13.And I'm sure that booklet was mailed to lots of other people who also rent and who just threw the booklet into trash because they have no need for a kitchen renovation.
我确信这本小册子是邮寄给很多其他人的,他们也租房子,他们也会丢掉这些册子,因为他们不需要厨房装修。
14.Now, additionally, advertising can have a negative effect on the natural beauty of the environment.
此外,广告还会对环境的自然美景产生负面影响。
15.People are often less able to enjoy the beauty of the natural surroundings if there are large advertisements blocking their view of the landscape
如果有大片广告挡住了他们对景观的看法,人们往往不能享受自然环境的美丽,
16.or distracting them from the natural beauty around them.
或者使得他们没办法专注于欣赏周围的自然美景,
18.No matter how beautiful an area of nature is to begin with, its beauty is damaged by visible advertisements.
无论一个自然区域多么美丽,它的美丽都被可见的广告所破坏。
19.So...like, for example, this happens with big advertisements on the side of roads, huge billboards.
所以......比如说,这种情况发生在道路旁的巨型广告,就那些巨大的广告牌上。
20.Say there's a road passing through a beautiful area in the mountains, but there are all these big billboards advertising restaurants and products along the side of the road.
假设说山路上有一条路穿过一个美丽的地方,但是所有这些广告牌都在路边的广告牌上。
21.The land is naturally very beautiful, but you can't fully appreciate it.
这片土地自然非常漂亮,但是你不能完全欣赏它。
22.The big billboard advertisements get in the way.
大型广告牌广告都挡着了。